Have you ever been on a website and wondered how they have time to consistently produce blogs while operating a business? Well don’t feel bad if you can’t find the time to produce content while running a business because more often than not, they don’t have the time either. Running a business can be incredibly taxing and time consuming, which is why a majority of these businesses that publish content on their website on a consistent basis acquire professional ghostwriting services.
Ghostwriting services and ghostwriters are companies or contractors who are paid to create content for businesses to use and publish as their own. Ghostwriting is more common than you may think, as businesses use these services for blogs, service pages, social media posts, ads, whitepapers, etc. Ghostwriting service providers who specialize in SEO content are highly sought after by businesses who want to take advantage of SEO, but do not have the time to dedicate to continuous content generation.
Why Should I Consider Acquiring Ghostwriting Services?
When thinking about ghostwriting services, it’s important to consider the amount of time it takes effectively run a business and the time required to properly perform SEO. There are numerous benefits that come from acquiring ghostwriting services, and even more benefits of working with a ghostwriting service provider experienced in curating engaging SEO content.
Focus On Business Operations While Performing SEO
One of the most lucrative benefits of acquiring ghostwriting services is the ability to focus on day-to-day business operations while simultaneously gaining traction on the SEO side of the house. In addition, professional SEO content writers have experience writing content that is not only SEO-friendly, but industry related content curated to drive valuable traffic to your website.
For example, let’s just say you are a business owner and your time is valued at $150 pr/hour and you sit down to write, edit and optimize a 1000 word blog. When this is all said and done, you look up and realize this process has taken you a total of 4 hours to complete. Essentially 1 blog has cost you at least $600, not factoring in potential money lost by not focusing on your business operations. Now if you had hired a professional SEO ghostwriter, you would have only spent $85 (only with Rank With Content 😉) and would have saved valuable time that could have been spent on running your business.
Build Brand Awareness & Online Visibility Quickly
Since ghostwriters only have to focus on writing, content your order gets completed much quicker than if it was curated in-house. The rapid production and posting of content gives businesses the ability to build brand awareness and expand online visibility quickly.
Figure 1.3 shows organic traffic data from a campaign I ran for a client who posted 4 1000 word blogs each month. It took 1 year of consistent blog generation to go from only 17 users a month, to over 37,000 users a month.
Easier To Replace Than An In-House Writer
If you have ever been responsible for staffing, you are well aware of how difficult it is to find a good employee. In addition, you also know the pains of terminating an employee and replacing them with someone who is hopefully more qualified. The beauty of hiring a ghostwriter is that if you aren’t satisfied with the work, or if they are late turning in an assignment, you are able to let them go and replace them much easier than a W-2 employee. I’m not saying every time there’s a small hiccup you go and terminate the writer, but I am saying that it’s comforting knowing that you aren’t tied down to just one writer.
X Things To Look For When Choosing A Ghostwriting Service Provider
When it comes to choosing a ghostwriting service provider, the devil is in the details. It is important to shop around for service providers to ensure you are getting the most value out of your money. As many qualified ghostwriting service providers as there are out there, there are equally as many poor service providers. Below are some tips that can help you choose the best ghostwriting service provider for your business.
Knowledge Of SEO & Your Industry
Among all of the factors that can affect your decision, their knowledge of SEO and your industry should hold the most weight. After all, one of the primary reasons you are seeking a ghostwriting service provider is to improve your SEO and share industry related content to your target audience, right? Just because a writer is proficient at writing, does not mean that the content they produce will help boost your rankings. Trying to improve your rankings with content that is not SEO-friendly is like drinking non-alcoholic beer to get tipsy, it just doesn’t work the same.
Same idea applies to content that is written by a ghostwriter with no prior experience (or knowledge) of your industry. Content produced by a writer with no history of working in your field or writing about your industry will inevitably result in content that is either inaccurate, or content that is neither informative or engaging. Sharing content void of informational value to readers is the quickest way to lose transparency within SERPs.
History Of Success
Quality ghostwriting service providers should be able show that their content has been able to at least help their clients improve online visibility, acquire keywords or increase website traffic. It should be noted that due to the nature of ghostwriting, most service providers will hide the name of their clients, unless given explicit approval to disclose their name. The best ghostwriting service providers have ghostwriters that are able to show a catalogue of work authored under their own name (**clears throat** like these catalogues below).
Want to know what a history of success looks like? Browse through an archive of blogs written and published by Elijah Millard at 321 Web Marketing.
When starting Rank With Content, I obviously did competitor research and noticed the overwhelming amount of SEO content writing service providers who tied charges to almost every step of the content generation process. For instance, a lot of companies charge their clients an additional fee to edit the content they produce and personally I think this is a terrible business tactic.
These companies are not willing to guarantee the quality of their content as they are either employing sub-par writers or contracting the work overseas. This also forces users to pay more money to have their content edited since most users are purchasing content through a ghostwriting service provider because they don’t have time to do it themselves. Either way, if the company themselves are hesitant to back the quality of their writing, you should be hesitant to purchase from them.
Also look out for service providers who offer “tiered pricing models” for their content offerings. These tiered models are used to either try new writers out or utilize writers that charge almost nothing for their writing services. The lower tiered content will inevitably have spelling errors and grammatical mistakes that will cost additional money to correct or unnecessary time dedicated to fixing it yourself.
I believe content should always be of the highest quality which is why Rank With Content only variation to pricing is based on word count to ensure all content produced, regardless of length, can give recipients the best possible chance of improving their SEO. What’s the point of paying for content that you have to either pay to fix, fix yourself or has no possibility of helping your business rank higher in SERPs?
Remember that when it comes to content generation, consistency is key. Make sure to check and see how long they promise it will take to curate the content and send it to you (a 7-10 day turnaround period is pretty common). The longer you have to wait for the content to be produced, the longer it is going to take to see results and start improving your rankings.
The style, tone and messaging of content can be crucial to establishing trust with target audiences when establishing a brand. Which is why reputable ghostwriting service providers will ask you what style you want the content to be written in, how you want to relate to the reader through tone and the message you wish to portray. When these companies fail to ask their clients these questions, the content will rarely match the company’s persona, leading to confusion with readers and inconsistencies throughout multiple pieces of content.
Reach Out To Rank With Content For Professional Ghostwriting Services
With the amount of under-qualified ghostwriting service providers on the market today, the only sure-fire way to receive content that is going to help your business move up in rankings is by working with Rank With Content. We have the knowledge and experience writing compelling, SEO-friendly content for businesses within all types of industries.
We also offer up to 3 revisions for free, to ensure that you are completely satisfied with your custom content! Reach out to our professional SEO content writing team today by giving us a call at 571.200.8863 or by ordering content through our online content shop!